Description:

Adam Taylor, President of APM Music, introduces himself and the company he runs. He discusses what a music library is and how it makes money, how his company finds and signs artists to licensing deals, the nuts and bolts of how music gets licensed for use in media, how the growing business of video game music differs from film and TV, and how money flows from licensees to APM to the artists they represent. In addition, he shares some thoughts what skills it takes to work in the music industry (including the skills someone needs to work at APM) and the qualities that set a good manager apart from a mediocre manager.