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Music Industry Profile: Alan Ett and Alan Ett Creative Group

Alan Ett is founder and President of the Alan Ett Creative Group, a Los Angeles-based music and production empire composed of: Alan Ett Music Group, a full-service music production facility; Media City Sound, an audio post-production facility; Creative Production Group, which produces original programming; and Opus 1 Music Library, which licenses music and soundbeds. He is also a composer and keyboardist and a graduate of the New England Conservatory.

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Alan Ett, founder and President of Alan Ett Creative Group, discusses his career and what AECG does. He begins by describing how he built the various companies that make up AECG, and goes into detail about what each of them does – for instance, handling audio production for video releases, what a music library does and how it operates, and how his companies are constantly seeking new ways to turn the raw data they own into new opportunities. Then, Ett discusses the current state of the music industry and shares his thoughts on who the winners and losers are likely to be in the near future, and offers advice to young people who are seeking a job in the music industry on how to get a foot in the door.

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