Description:

In this discussion, Loyola University, New Orleans music business professor and entrepreneur George Howard advises student Marley Lovell on how to create a focused business model for the enterprise he plans to launch upon graduation. Together they assess various aspects of today’s music industry and the implications for Lovell’s business plan. Topics they touch upon include the ways in which the digital music market is changing as the industry moves away from digital rights management; alternative revenue sources beyond traditional record sales; and the kinds of filters that currently exist to help guide music fans toward content that interests them. Howard concludes with advice on how to distill a business idea into ten words or less, and how to present this idea to prospective partners and investors in a succinct, meaningful way.