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Music Business 101, Question and Answer Session 1
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard, Professor of Music Business at Loyola University, New Orleans, continues his course “Music Business” 101 with a question-and-answer session addressing the concepts introduced in lessons 1 and 2. In specific, he further explains the “Hedgehog Concept,” why record labels and radio play are for all intents irrelevant to emerging artists today, how artists should go about deciding what team to assemble to help them succeed, and much more.
Shoot Date: Feb 2008 |
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