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Music Business 101- Lesson 9: Launching an Artist & the Importance of Innovation
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard, Professor of Music Business at Loyola University, New Orleans and ArtistsHouse Music, continues his course “Music Business 101” with a discussion of the importance of building a system for your career within which you are free to innovate and which you don’t deviate from. He describes how adhering to this system is a recipe for laying the groundwork for an enduring and successful career in music, and why embracing innovation – within the bounds of your core values – can add enormous momentum to your career. He also discusses the value proposition of presenting music to fans and why giving people exactly what they want is the surest way to get no word-of-mouth at all. Then, he explains how to harness your focus, motivation and master plan to devise one of several possible strategies that can break your or your clients’ music wide open.
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