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Music Business 101 – Lesson 6: Marketing 101
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard of Loyola University, New Orleans and ArtistsHouse continues his Music Business 101 series with an introduction to the all-important art of marketing your music to the people who need to hear it. He discusses the concepts of attraction and retention and how they apply to your music, delves into an exploration of Malcolm Gladwell’s The Tipping Point and how the concepts explored therein can be reverse-engineered to your advantage, and encourages you to dig into your own values and passions to discover what it is you should be trying to communicate to your growing fan base.
Shoot Date: February 2008 |
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