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Music Business 101 – Lesson 5: The Importance of the Gig
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard of Loyola University, New Orleans and ArtistsHouse continues his course “Music Business 101” with a discussion of why having a professional, engaging, amazing live show is your absolute, undeniable, number-one key to launching a successful, sustainable career in music He also addresses how to develop that live show (that is, how to give yourself a chance to suck) in a way that does not jeopardize your professional development, and how to capitalize on your live show as a linchpin of your overall marketing efforts.
Shoot Date: February 2008 |
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