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Empowering the Artist How to Get Your Band's Career Started the Right Way The Importance of the Live Gig and Making Connections Musician and Entrepreneur Can Musicians Allow Their Music to be Used to Sell Stuff, Without Selling Out? Music Publishing 101 How do publishing fees work? Have You Considered a Career in Non-Profit Arts Management? What is a Mechanical License? How to Make Your Career Your Business and Succeed Recommended Reading: Good to Great Recommended Reading: The Tipping Point Recommended Reading: Getting Things Done Recommended Reading: Getting Signed! by George Howard The Business Side of Songwriting Where It All Begins: Putting Together and Perfecting Your Live Show What a Manager Can Do for Your Band (...And Where to Find One) What Can a Lawyer Do for Artists Getting Their Start? Is Your Band Ready for a Booking Agent? When Should You Hire a Publicist? What Can an Indie Radio Promoter Do For You? Building a Team to Support Your Music Career Building Towards Booking a Tour Running Your Band's Business The Long Tail and What It Means to Your Career A Master Class on the Arts in a Market Economy: You, Your Music, and how Capitalism Can Help You Find Your Audience Master Class on the Arts in a Market Economy, Part 1 of 7: Being an Independent Artist Master Class on the Arts in a Market Economy, Part 2 of 7: That's Right! Capitalism Can Help You Sell Your Music Master Class on the Arts in a Market Economy, Part 3 of 7: Technology and the Business of Independent Music Master Class on the Arts in a Market Economy, Part 4 of 7: The Law of One Price and the Truth About the Economics of Downloading Master Class on the Arts in a Market Economy, Part 5 of 7: The Long Tail, Market Diversity, and Finding Your Niche Master Class on the Arts in a Market Economy, Part 6 of 7: How Outsiders Drive Innovation Master Class on the Arts in a Market Economy, Part 7 of 7: Market Interests and Getting Your Music Heard Evaluating a Business Idea in Today’s Music Industry Music Industry Entrepreneurship Advice from George Howard Strategies for Creating a Hip-Hop Production Company A Case Study in the Ethics of the Music Business with George Howard of ArtistsHouse and Matt Bauerschmidt of Loyola University, Music Business 101- Intro Music Business 101, Lesson 1: “Without This, There is Nothing” Music Business 101- Lesson 2 Music Business 101, Question and Answer Session 1 Introduction to Music Industry Studies: Week 1, Introductory Session I Introduction to Music Industry Studies: Week 1, Introductory Session II Introduction to Music Industry Studies: Week 2 – What is a Record Company? Introduction to Music Industry Studies: Week 3 – Marketing and Promotion Introduction to Music Industry Studies: Week 5 – Lawyers and Managers Introduction to Music Industry Studies: Week 7 – Ethics Introduction to Music Industry Studies: Week 9 – Publishing Introduction to Music Industry Studies: Week 10 – Contracts Introduction to Music Industry Studies: Week 11 – Distribution
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Music Business 101 – Lesson 5: The Importance of the Gig

George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them.
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George Howard of Loyola University, New Orleans and ArtistsHouse continues his course “Music Business 101” with a discussion of why having a professional, engaging, amazing live show is your absolute, undeniable, number-one key to launching a successful, sustainable career in music He also addresses how to develop that live show (that is, how to give yourself a chance to suck) in a way that does not jeopardize your professional development, and how to capitalize on your live show as a linchpin of your overall marketing efforts.



Shoot Date: February 2008
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Artist Development | Gig | Independent Artists | Music Marketing | Playing Live | What it Takes

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Music Business 101 – Lesson 5: The Importance of the Gig






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