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Music Business 101 – Lesson 5 Question and Answer Session: The Importance of the Gig
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard of Loyola University, New Orleans and ArtistsHouse answers some questions about the material presented in Lesson 5 of his “Music Business 101” series, on the ins and outs of getting yourself booked into venues that are right for you, and how to use nonpaying gigs to hone a live experience that can be the centerpiece of your advancing career. In particular, he discusses how to know whether where you live is a fruitful market for your kind of music, why a professional website are a necessary addition to your marketing arsenal, how to describe your music to booking agents, and much more.
Shoot Date: February 2008 |
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