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Music Business 101 – Lesson 4 Question and Answer Session: Strategy, Entrepreneurship, and Getting Your Music Heard
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard of Loyola University, New Orleans and ArtistsHouse aswers some questions about the material presented in Lesson 4 of his Music Business 101 series – in particular why strategy matters to artists who want to someday hit it big, and why being self-reliant is the only sure key to your success.
Shoot Date: February 2008 |
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