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Music Business 101- Lesson 2
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard, Professor of Music Business at Loyola University, New Orleans, continues his course “Music Business” 101 with an extended discussion of the three sides of the “Hedgehog Concept” – your passions, what you can do better than anyone else, and how you can make money – and how to turn these three things into a coherent, disciplined strategy for advancing your career in the music industry. He also delves into the second main goal of a music career – making music that has a lasting effect on the culture you live in, rather than just capitalizing on an of-the-moment trend.
Shoot Date: Feb 2008 |
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