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Music Business 101, Lesson 1: “Without This, There is Nothing”
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard, Professor of Music Business at Loyola University, New Orleans, continues his course “Music Business” 101 with a discussion on two fundamental concepts that you absolutely must understand in order to have any hope of succeeding in the music business – “The Hedgehog Concept,” and an unshakeable conviction that your music, or the music of the artists you are working on behalf of, must be heard.
Shoot Date: Feb 2008 |
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