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Maximum Music Exposure in Video Games
Steve Schnur
Steve Schnur is Worldwide Executive, Music and Music Marketing for Electronic Arts (EA), the largest video game producer in the world and home to titles like Madden NFL 2006, The Sims and Medal of Honor. A longtime veteran of the music industry, Schnur held executive positions with the Arista, Elektra, Chrysalis and Capitol labels before moving to EA to become a leader in creating synergies between the video gaming and music worlds. Through Schnur, EA partners with major and independent labels to create opportunities to feature music in-game to enhance the gaming experience, and create channels through which gamers can then purchase music heard in the game. |
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Description: Steve Schnur is the Worldwide Executive for EA Games. In this clip, dissects the expansive amount of exposure an artist receives when their song is placed in an EA video game. Schnur goes into detail about how listening to music while playing a video game is unlike any other music interactive experience. EA makes a point to go 10 steps further and exposure their artists in an impressive variety of promotional outlets.
Shoot Date: June 2006 |
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