| |
Master Class on the Arts in a Market Economy, Part 7 of 7: Market Interests and Getting Your Music Heard
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
|
You need to upgrade your Flash Player to version 8 or later.
|
 |
Description: Former Rykodisc label head and Loyola University, New Orleans professor George Howard explains to a class how market interests – that is, the desire of people to buy things that other people want to sell – work in the context of getting your music into distribution channels (whatever they may be) and to a set of consumers who will support your endeavors. Part 7 of 7.
Shoot Date: May 2007 |
 |
|
|
|
|
