| |
Master Class on the Arts in a Market Economy, Part 5 of 7: The Long Tail, Market Diversity, and Finding Your Niche
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
|
You need to upgrade your Flash Player to version 8 or later.
|
 |
Description: Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the power of niche marketing and the various economic arcs that niches can follow over time, and about how current economic and market conditions are making it easier for artists to find a paying audience who will understand and support them. Part 5 of 7.
Shoot Date: May 2007 |
 |
|
|
|
|
