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Master Class on the Arts in a Market Economy, Part 4 of 7: The Law of One Price and the Truth About the Economics of Downloading
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the economics of buying and selling music in a digital age – the opportunity costs involved in finding music to download, the transaction costs involved in marketing and buying music via the internet, and the tension between the Law of One Price and the interests of the established music industry in pricing for-sale downloads. Part 4 of 7.
Shoot Date: May 2007 |
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