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Marketing to Different Audiences

Jorge (George) Zamora
Jorge Zamora is Vice President and General Manager of SGZ Records, a Latin music record label distributed through the Spanish-language media conglomerate Univision.
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Jorge Zamora, Vice President and General Manager of SGZ Records, talks about different ways to market an artist's music. He explains the many marketing determinants that decide what marketing techniques will be used and what audience they are trying to market to.



Shoot Date: Feb-06
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Keywords:
Internet | Music Marketing | Promotion

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SGZ Records

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