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Loyola University Music Industry Program Series: A Conversation with Martin Atkins Music Industry Veteran Martin Atkins on His Career The Concept of “Free” Music Strategies for Success as a Touring Musician The Importance of Having a Diverse Skill Set How to Build a Successful Tour, One City at a Time Using Art to Create Long Term Value in a Promotional Piece Legendary Drummer Martin Atkins on How He Came to Join Public Image Ltd. Loyola University Music Industry Program Series: A Conversation with Martin Atkins – Audience Questions A Conversation about Producing with Martin Atkins – Full Session Drummer and Producer Martin Atkins Introduces Himself Producer and Drummer Martin Atkins on Working with Younger Artists Producer and Drummer Martin Atkins on What It Takes to Survive as a Producer Producer Martin Atkins on Getting Involved in the Music Industry and Producing Producer and Drummer Martin Atkins on Home Recording as a New Frontier for Aspiring Producers
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Martin Atkins
Martin Atkins is one of the best-known artists to emerge from the post-punk and industrial scene. In addition to his tenure as drummer in Public Image, Ltd., Ministry, and Killing Joke, he is a founding member of Pigface, Murder Inc., and, most recently, the Damage Manual, and is also owner of the Chicago, IL-based Invisible Records. Atkins is the author of Tour: Smart, a how-to book for bands.
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In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins reveals the true nature of “free” as a marketing strategy, explaining how one item can serve as a loss-leader for another, depending on the consumer’s perceived value of any particular product.



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Music Marketing

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Strategy & Process
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Loyola University New Orleans

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