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Marketing, Radio, and Breaking Bands as an Independent Label
Harlan Steinberger
Harlan Steinberger is a film director, musician, and owner of Hen House Studios, a recording studio and record label based in Venice Beach, CA. Hen House provides high-end studio access to bands which might otherwise not be able to afford it, financed through creative licensing of the music recorded at the studio. |
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Description: Harlan Steinberger, director of Hen House Studios in Venice, CA, discusses the continuing importance of radio as the primary driver of new music sales, and shares his thoughts on how independent labels can intelligently use radio without having to compete with the majors on their turf.
Shoot Date: February 2007 |
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