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Marketing Plans at a Label

Jerry Goolsby
Jerry Goolsby is the Hilton/Baldridge Distinguished Chair in Music Industry Studies and Professor of Marketing at Loyola University New Orleans.
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Description:

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about what marketing plans usually look like at a major record label.



Shoot Date:
July 06
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Keywords:
Music Marketing | Record Companies

This Video Clip Appears on:

Company or School:
Loyola University New Orleans

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