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Marketing Latin Music with Giora Breil
Giora Breil
Giora Breil is the Senior Vice President of the Miami-based independent Latin music label Emusica Entertainment Group. Breil was instrumental in Emusica’s 2005 acquisition of the legendary Fania label catalog, which in the 1960s and 1970s was the home of salsa music, featuring salsa luminaries Rubén Blades, Héctor Lavoé and Willie Colón, as well as Celia Cruz and Tito Puente. |
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Description: Giora Breil, Senior Vice President of E Musica, talks about the different ways to market an artist. He explains how there is limited space in record stores and how it is important to create a demand for an album. Giora also discusses the differences in purchasing power of the United States and Latin American countries and the promotion of Latin Music.
Shoot Date: Feb-06 |
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