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Marketing as a Key Component of Concert Production

Stephen Rehage
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Concert producer Stephen Rehage discusses the key components of producing a concert, including developing strong relationships with booking agents, creating compelling sponsorship opportunities, and implementing a comprehensive marketing plan.



Shoot Date: October 2006
Related Materials

Keywords:
Concert Production | Music Marketing

This Video Clip Appears on:
Entrepreneurship | Concerts
Company or School:
Loyola University New Orleans | Loyola University New Orleans Forum | Rehage Entertainment

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