Marketing An Older Audience - ArtistshouseMusic

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Marketing An Older Audience

Zach Hochkeppel
Zach Hochkeppel is Vice President of Blue Note Records, a post he assumed in 2006 when EMI reorganized EMI Jazz and Classics (for which he had been Vice President of Marketing) into the Blue Note Label Group.

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Description:

Zach Hochkeppel, VP of Marketing for EMI Jazz & Classics, talks about innovative ways to target older audiences. EMI Jazz & Classics' demographic tends to be older than the average music consumer and Zach explores the many formats his company uses to reach their audience.

Shoot Date:

Keywords:
Classical | Jazz | Music Marketing

This Video Clip Appears on:
Fan Base | Jazz
Company or School:
Blue Note | EMI

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