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Managing Artists' Expectations

Sam Feldman is the CEO of S. L. Feldman & Associates, Canada's largest full service talent agency. The company books dates for artists such as Robbie Williams, Dido, Coldplay, Sarah McLachlan and Bryan Adams, as well as managing the careers of artists and producers like Anne Murray, Martina McBride and Bob Rock. Feldman himself helps manage the careers of Norah Jones, Diana Krall, and Elvis Costello.

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Sam Feldman, CEO of a top talent representation firm in Canada, talks about the importance of carefully managing the expectations of the artists you work with, in order to give them a realistic sense of what to expect from the music they make and the efforts their team is giving. He also discusses what he finds most rewarding about the music business.

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