Description:

Albert Saladin, Director of East Coast Promotions for Universal Music Group Latino, talks about making and promoting a hit song. He discusses how a song needs to relate the product to the right market and reach the intended audience. Albert also talks about how he recognizes a hit song when he hears the song for the first time and the importance of exposure for that song to make it a hit. He the compares an artist who is independent and a signed artist to a major label and that a record label makes it easier to create a hit song.