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A Conversation with Music Industry Veteran and Educator Geoffrey Schulman Music Industry Veteran and Professor Geoffrey Schulman Do You Really Want to Be an Artist Manager? How Does an Artist Manager Decide To Manage an Artist? Will the Label System Survive? What Record Labels Do… and What You’ll Need to Do If You Start One How the Music Industry Has Changed (and Why the Major Labels Don’t Get It) Targeted Marketing: Selling Your Music to Your Friends’ Friends’ Friends When Does an Artist Need a Label Advice for a Successful Music Industry Career
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Maintaining Good Artist/Manager Relations

Geoffrey Schulman
Geoffrey Schulman has worked on all sides of the record business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own Agitprop Bureau, an artist management and consulting firm. He currently heads the Commercial Music Management department at Austin Community College.
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Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, relates what in his experience it takes for an artist and a manager to forge a strong and durable professional relationship, and what the benefits of a good working relationship are.



Shoot Date:
March 2008
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Keywords:
Artist Relations | Manager

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Austin Community College

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