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Loyola University, New Orleans Professor George Howard Explains “The Tipping Point”
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: George Howard, a record industry veteran and a professor of Music Business at Loyola University, New Orleans, speaks to a group of students about Malcolm Gladwell’s book The Tipping Point, explains how the core concepts presented in that book can be applied in novel and useful ways to the way the music industry works today, and helps the class understand how to use “the tipping point” to redefine their own career goals.
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