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Loyola University, New Orleans Business Plan Seminar
Brenda Joyner
Brenda E. Joyner is Associate Professor of Management at Loyola University, New Orleans. Since receiving her Ph.D. from the University of Georgia in 1995, Joyner has taught classes in strategic management, entrepreneurship, and business policy and strategy. Her research interests include small business strategies for entering emerging markets, global startups, the entrepreneur and new venture performance, and entrepreneurial ethics. Joyner has also published articles in Journal of Business and Economic Perspectives, Frontiers of Entrepreneurship Research, and Quality Progress. |
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Description: In this business plan seminar held at Loyola, professor Brenda Joyner discusses the importance of having a business plan in order to secure financing for a startup business, offering a detailed explanation of the types of financing that are available to entrepreneurs as well as the various ways a business plan can be used to formulate goals and measure success.
Shoot Date: February 2008 |
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