Description:

In this installment of the Music Business Entrepreneurship Program at Loyola University New Orleans, Assistant Professor of Management Michelle Kirtley Johnston outlines three critical questions to ask before beginning any entrepreneurial venture. Academic experts Brenda Joyner and Jerry Goolsby talk about why it is essential to create a mission statement, explaining what they are and how they affect every aspect of an organization. Goolsby also talks about value systems, and why such systems should supersede policies and regulations. This module concludes with a series of questions for the viewer based on the concepts discussed in this module.