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Lenny Waronker on Industry Consolidation and New Opportunities For Artists

Lenny Waronker
Lenny Waronker is former A&R man and president of the Reprise and Warner Bros. labels and longtime protégé of Warner Bros. head Mo Ostin. Among his signings over his thirty-plus years with the label include Randy Newman, The Doobie Brothers, Curtis Mayfield, Rod Stewart, Neil Young, and Nelly Furtado, among many others. Under his guidance, Reprise and Warner Bros. became known as labels where artists came before money, and Waronker himself earned a reputation as the rare label head who genuinely cared about the music the artists on his label made. Since leaving Warner Bros. in the late 1990s, Waronker has again teamed with Ostin to helm the SKG/Dreamworks label.
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Veteran label head Lenny Waronker, currently of Dreamworks Records, gives his thoughts on industry consolidation and the advantages that recent advances in technology have given today’s emerging artists.



Shoot Date:
September 2006
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Keywords:
Independent Artists | Music Industry Today | Technology

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DreamWorks Records | Reprise Records | Warner Brothers Records

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I think the business, because of all the changes that have occurred and consolidations, we have four or five major labels, four, or whatever we have, and that’s pretty much what it was like 30 years ago or 40 years ago or 50 years ago when all these independents cropped up, because there were only so many slots I guess. And a major label thought differently.

Sam Phillips, for instance, of Sun Records who had a vision. He went about doing it in his way at his tempo and out of that came Elvis Presley and Jerry Lee Lewis and Johnny Cash and tons of others, but it was done with a passion and a sense that he was breaking new ground. He was doing something that nobody else had done. He invented a type of music in a way. That’s fun, and I think that in this day and age that can exist for two reasons. One as I said the consolidation of the majors, and the other I think is that you have the technology to go on and make a record today and make it for what you made it for 30 years ago with the equipment that you can use. So it’s cheaper which is really important, I think, for this business. It’s one thing that really isn’t talked about that much, but once things sort of settle, the ability to make records and do it at your own pace as long as you understand what that means, is fantastic.

So I think the future is great because the artist again will have control and the visionaries will have control of the most important element which is the music. That is the most important thing, the rest of it doesn’t really matter.

[End of audio]


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Lenny Waronker – The Music Business Today.doc

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