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Legal Issues Surrounding Music in Advertising

Eric Korte
Eric Korte is an Advertising Agency Representative for Saatchi and Saatchi, one of the world’s foremost advertising and brand management firms. Korte deals with the placement of music in ad campaigns.
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Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. He covers the process of securing music for ads, discusses master usage as well as music publishing, licensing, and legal issues. Corte also gives his thoughts on the future of the music business. He comments on the innovative ways companies are marketing music for ads.



Shoot Date: 2004
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Keywords:
Advertising | Lawyer | Licensing | Publishing

This Video Clip Appears on:
Record Companies | Advertising | Publishing | Music Business | Music Licensing
Company or School:
Loyola University New Orleans | Loyola University New Orleans Forum | Saatchi and Saatchi

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