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Jerry Goolsby Music Marketing vs. Traditional Marketing Finding Your Target Market Having a Marketing Plan for Your Band Be Prepared: Develop a Business Plan for Your Band The Internet and Target Markets Challenges Faced by an Independent Artist The Down Side of a Record Deal The Artist-Label Relationship Art vs. Commerce Marketing Plans at a Label Maximizing Each Tour Stop Advice for New Artists Choosing a Guitar The Truss Rod in a Guitar The Intonation of a Guitar Choosing Your Guitar's String Gauge Loyola University Forum with Jerry Goolsby on Building a Guitar Music Educator Profile: Luthier and Professor Jerry Goolsby A Seminar in Building a Guitar, Section 1 of 8 – Woods and Basic Structure A Seminar in Building a Guitar, Section 2 of 8 – Guitar Sizes and Shapes A Seminar in Building a Guitar, Section 3 of 8 – The Top and Braces A Seminar in Building a Guitar, Section 4 of 8 – The Neck and Fingerboard A Seminar in Building a Guitar, Section 5 of 8 – The Neck and Fingerboard A Seminar in Building a Guitar, Section 6 of 8 - Finishes Building a Guitar, Section 7 of 8 – The Pickguard Building a Guitar, Section 8 of 8 – Fine Wood, Guitars, and Environmental Concerns Jerry Goolsby Book Chapter 1 Jerry Goolsby Book Chapter 2 Jerry Goolsby Book Chapter 3 Jerry Goolsby Book Chapter 4 Jerry Goolsby Book Chapter 5 Jerry Goolsby Book Chapter 6 Jerry Goolsby Book Chapter 7 Jerry Goolsby Book Chapter 8 Jerry Goolsby Book Chapter 9 Jerry Goolsby Book Chapter 11 Choosing a Guitar
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Jerry Goolsby Seminar

Jerry Goolsby
Jerry Goolsby is the Hilton/Baldridge Distinguished Chair in Music Industry Studies and Professor of Marketing at Loyola University New Orleans.
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