Jeff Ayeroff on the Visual and Theoretical Sides of Marketing
Jeff Ayeroff
A long-time music industry veteran, Jeff Ayeroff has started two storied labels – Virgin America and The Work Group, and recently served as a Vice President and “Creative Czar” with Warner Bros. Records.
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Description:
Jeff Ayeroff is the co-president of Artists First. He discusses the visual and theoretical components of marketing an artist. He also explains the role of marketing in various departments at a record company.
