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Is There An Advantage to Basing Yourself in a City?

Randy Lennox
Randy Lennox is President and CEO of Universal Music Canada.
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Description:

Randy Lennox, president and CEO of Universal Music Canada, gives his views on whether basing themselves in a major urban area gives artists an advantage when it comes to getting the attention of record labels.



Shoot Date:
May-06
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Keywords:
Artists | Getting Signed | Location

This Video Clip Appears on:
Record Companies
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Universal Canada

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Transcription Show/Hide

When we look to sign a band in Canada, there really are no restrictions as to where we would look, and we’re fortunate that we do have 13 offices, so with some of the smaller communities, we do have eyes and ears there on the ground, which is very, very helpful. Certainly a major city doesn’t have any kind of divine right to talent. A major city just has a huge population. Many of the artists that we have and have signed and are very successful are from nowhere near our three major cities.

So we’re cognizant of the fact that many of the fact that many artists do come to the bigger cities, because they’re from smaller communities and they want to be exposed, so therefore they’re playing in Toronto or Montréal, etc. We’re aware that’s one of the avenues to signing artists, but we’re not restricted to that.

Right now, we just went to Victoria Island, which is on the other side of Vancouver, a very beautiful small island in Canada, and signed an artist called Haley Sales, who is a beautiful, beautiful 18-year-old singer/songwriter that lives on a blueberry farm in Victoria. Our director has been to that blueberry farm not less than four or five times already. Because they’re recording right there, we’re going to her. We discovered her through some associates out west, etc.

The blinders are not on. It’s very important to us that we go where the talent and where the gift is.

[End of Audio]


Download Transcription:
RL-Location.doc

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