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Is It Possible to Secure an Exclusive License for a Song?
George Maloian
In his long and varied career, George Maloian has worked on all sides of the music business – as a manager at a major record label, at a music publishing firm, as a music supervisor, and most recently as Key Account Executive at APM Music. In this role, he partners with the company’s largest and most prestigious accounts to find the right music for their marketing campaigns. He is also a musician, and has a degree in composition. |
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Description: George Maloian, Key Account Executive with APM Music, discusses whether it’s possible to secure an exclusive license for a piece of music – that is, to effectively stop anyone else from making money off the copyright so that the song or composition is associated only with your brand or project – and how such a deal might be negotiated so that all parties make satisfactory profit.
Shoot Date: November 2007 |
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