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Irv Gotti on Getting Your Music Heard
Irv Gotti
Among one of hip-hop’s most successful producers, New York’s Irv Gotti is founder and CEO of The Inc. Records, as of 2006 a co-venture with Universal Music Group. His credits include chart-topping albums and singles by Ja Rule, Ashanti, DMX, Jay-Z, Ol’ Dirty Bastard, Mary J. Blige and Fat Joe. In the late 1990s and early 2000s, Gotti’s spacious and bass-heavy arrangements often featuring female vocalists were nearly ubiquitous on Top 40 and hip-hop radio. As a measure of his success, at one point in 2002 three Gotti-produced singles simultaneously occupied spots in Billboards’ Top Ten - "Always on Time” (Ja Rule), "What's Luv?" (Fat Joe) and “Foolish” (Ashanti). |
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Description: Irv Gotti of The Inc. discusses how he uses his industry and social contacts to help him find undiscovered and unsigned talent.
Shoot Date: November 2006 |
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There’s a lot of things with the mix tape circuit that you know a guy will put out a mix tape, it’ll land in my hands, I will listen to it and be like yo, it’s hot. A lot of times the things come to me though is from a guy who works for me or a dude who knows me. Yo, I met this dude, yo, you should meet him, whatever like this. And that’s exactly how it happens most of the time. Sometimes I’ll listen to it and I’ll hear something, that’s how it happened to Rick Ross. With Rick Ross he put the record out on his own and I was in Opium, a club in Miami, and the first song on his record came on in the club and it like blew me away. I was in the club, everyone was talking, I’m sitting there listening. I’m like yo, who is this? This is ____ Rick Ross; he put the record out. I said where’s he at. They said Joe he’s in the club, he’s right over there. I said get him right now. And I had to say Joe, I wanna sign you. Cause the record – I heard charisma, I heard thing and when I seen him I said he could sell the part. He looks like what he’s talking about. And I was listening to the record and I was just blown away. I was like I want him now. Now. Let’s do it. But I heard it right in the club.
[End of Audio]
Download Transcription:
Irv Gotti - Getting Heard.doc
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