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Inside Tweeter’s Sponsorship Deal with Great Woods

Joe McGuire
Joe McGuire is founder and President of McGuire Capital, a business services company. He is the former President and CEO of high-end audio company Tweeter, Inc., and prior to that post served as the company’s CFO/CIO.
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Joe McGuire, former CEO of the audio equipment chain Tweeter, takes us inside the company’s naming rights and sponsorship deals with Great Woods, an amphitheatre in New England, and with other music venues nationwide. He discusses the marketing spend that went into financing the deal and how the deal was structured, and assesses the campaign’s success in some of the markets in which it ran.



Shoot Date: October 2007
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Keywords:
Advertising | Branding | Co-Op | Collaboration | Entrepreneurship | Music Marketing | Music Schools

This Video Clip Appears on:
Entrepreneurship | Strategy & Process
Company or School:
Berklee College of Music | McGuire Capital | Tweeter

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