Description:

Greg Curtis, Executive Creative Director of Fox Music Publishing, Inc., walks a group of students at Loyola University, New Orleans through his company’s website. Fox Music Publishing is a pioneer in direct-to-consumer sales of ringtones and digital downloads, and Curtis demonstrates his site’s entry points for various types of customers (both industry and end-consumer), shows some products which are available on the site, and shares some of the marketing strategies he is using to leverage emerging technologies (SMS, mobile devices) to build brand awareness for Fox projects. Part 1 of 2.