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Illegal Downloading: Just Another Marketing Cost?

Harlan Steinberger
Harlan Steinberger is a film director, musician, and owner of Hen House Studios, a recording studio and record label based in Venice Beach, CA. Hen House provides high-end studio access to bands which might otherwise not be able to afford it, financed through creative licensing of the music recorded at the studio.
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Harlan Steinberger, director of Hen House Studios in Venice, CA, shares his views on illegal downloading of music and whether it has a role, albeit accidental, in legitimate marketing campaigns.



Shoot Date:
February 2007
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Keywords:
Internet | Music Marketing

This Video Clip Appears on:
Strategy & Process | Internet
Company or School:
Hen House Studios

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