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Identifying with your Publicist

Bob Merlis
Bob Merlis is widely known in the music industry for the decades he spent doing extensive publicity work for Warner Bros. Records. In 2001, Bob left his role as Senior VP of Worldwide Corporate Communications at Warner Bros. and began his own consulting business, Merlis For Hire (M.F.H.). Merlis for Hire has worked with many high profile clients like John Mellencamp and ZZ Top. In addition to his entrepreneurial publicity endeavors, Bob holds many other important music-related responsibilities. These responsibilities include: member of the Rock and Roll Hall of Fame nominating committee, Blues Foundation board member, and co-founder of the independent blues/roots record label, Memphis International Records.
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Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. Bob speaks about how it is important for his clients to identify with his personality and appearance to ensure and maintain a successful working relationship.



Shoot Date:
February 2007
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Keywords:
Branding | Collaboration | Publicity

This Video Clip Appears on:
Publicity/Promotion | Record Companies | Services | Development | Strategy & Process | Fan Base
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Merlis for Hire

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