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How Tour Merchandise Sales Work
Jeff Dorenfeld
Jeff Dorenfeld is an associate professor of Music Business/Management at Berklee College of Music. As faculty advisor for Berklee's student-run record label, Heavy Rotation Records, he negotiated a recording contract with Epic/Sony Records—the first-ever college label and major label collaboration. Prior to teaching music business, Dorenfeld has served as personal manager of the multi-platinum band Boston, as tour coordinator, tour accountant, and lighting designer for Sammy Hagar, and tour accountant for Ozzy Osbourne. In 1982, he joined Scholz Research and Development's manufacturing facility, producing the electronic audio signal processor, the Rockman. He eventually became Vice President of this corporation. |
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Description: Jeff Dorenfeld, Associate Professor of Music Business/Management at Berklee College of Music, describes how merchandise sales (for example, t-shirts) work on a concert tour – what the costs are, who gets paid, and why merchandise is an important revenue stream.
Shoot Date: Oct-07 |
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