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How to Succeed in an Evolving Music Marketplace
Jun Mhoon
Jun Mhoon is an Adjunct Professor at Columbia College Chicago, and an expert on digital media distribution. Mhoon is a digital aggregator, which means he digitally loads online audio and video content to media sites such as iTunes, Amazon.com, Rhapsody, Wal-Mart.com, and others. Prior to that, he spent more than thirty years in the traditional music business, holding various positions at Warner Brothers, RCA, A&M, BMG and several other labels. Mhoon also runs his own multi-media venture, I AM Music. |
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Description: Jun Mhoon, an expert in digital media distribution, talks about the need to leave behind the baggage of the old music industry in order to succeed in the evolving world of user-generated content, the digital multi-media experience, and an increasing demand on the part of the artists to have their share in both the process and the profits.
Shoot Date: December 2007 |
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