Description:

Nic Adler, owner of The Roxy Theater in Los Angeles, discusses band websites. Instead of submitting packages, Adler explains that The Roxy is instead using band websites as substitute packages. The package process takes up time. From putting together the package, to mailing it, to waiting for the club to look at it, a lot of time can be saved by simply using websites. Adler also points out that websites allow the artists to set up what they want the viewer to see. Also in this segment, Adler emphasizes the importance of professional and high quality packages.