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How the Music Industry Has Changed (and Why the Major Labels Don’t Get It)
Geoffrey Schulman
Geoffrey Schulman has worked on all sides of the record business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own Agitprop Bureau, an artist management and consulting firm. He currently heads the Commercial Music Management department at Austin Community College. |
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Description: Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, shares his insights into the record industry’s current troubles, and pins the blame squarely on labels who fail to understand who they’re selling their product to.
Shoot Date: March 2008 |
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