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How Music Is Licensed for Ad Campaigns
George Maloian
In his long and varied career, George Maloian has worked on all sides of the music business – as a manager at a major record label, at a music publishing firm, as a music supervisor, and most recently as Key Account Executive at APM Music. In this role, he partners with the company’s largest and most prestigious accounts to find the right music for their marketing campaigns. He is also a musician, and has a degree in composition. |
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Description: George Maloian, Key Account Executive with APM Music, walks us through the process of how a piece of music or media is licensed from a rights-holder for use in an advertising campaign, from the initial request by the ad firm, to how the request is translated into license requests, to fee negotiation and final agreement.
Shoot Date: November 2007 |
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