How do we exist with file sharing and burning? It's been happening for years. My business has grown about 40% a year. Am I being naïve that it's not hurting us? It's obviously hurting us. You know, when you talk to a retailer what they'll tell you is people will come into the store, they'll buy the record, they burn it for 10 of their friends. It's what we typically see – you know, you sell 100,000 records the first week; the next week drops off to about 30,000. What happens? Well, obviously, you know, a lot of sales are lost to this kind of communal idea of; it's a new licensing idea. It means that I'll buy one and I'll make a hundred for my friends. It's not kind of a sanctioned idea, but it happens, and it works. How do you combat it? Great artwork, tremendous loyalty from the fan base, sell stuff at gigs, keep the price down. So if we're able to, I think, make great music available, make it available widely, combine it with great packaging and great music and keep the price down, it's the only thing you can do, you know. If people want to steal from you, they'll steal from you.
We're in a business where I think that the artists really make a connection with their audience, and if you can do that successfully the audience is a little less likely to steal from em, I think, you know. I don't know. Maybe that's naïve.
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