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How Does an Artist Manager Decide To Manage an Artist?
Geoffrey Schulman
Geoffrey Schulman has worked on all sides of the record business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own Agitprop Bureau, an artist management and consulting firm. He currently heads the Commercial Music Management department at Austin Community College. |
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Description: Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses the criteria that he recommends artist managers take into account when deciding whether to take on the enormous responsibility of managing an artist’s career.
Shoot Date: March 2008 |
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