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How APM Music Library Makes Money
Adam Taylor
Adam Taylor is President of APM Music, the largest production music library in the world. APM’s client list boasts an impressive array of names, from major broadcast television networks and video game publishers to the NFL, and the company offers over 200,000 titles for licensing in addition to custom scoring services. Prior to his service at APM, Taylor served in executive positions with Caswell-Massey, Goldman/Taylor Entertainment and Taylor/Fox Enterprises. |
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Description: Adam Taylor, President of APM Music, discusses two very different revenue streams for his company - the relatively new strategy of licensing ringtones, and the tried-and-true strategy of owning and licensing the theme music to sporting events like Monday Night Football, Wimbledon, and the US Open.
Shoot Date: November 2007 |
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