Description:

Nic Adler, owner of The Roxy Theater in Los Angeles, talks about having a booking agent. Adler feels that there is a correct time and place in an artist's career when a booking agent is necessary. He shares his belief that having a booking agent before one's time can be harmful. For instance, he illustrates how a local band with a booking agent can get caught between the local and national booker. Also in this segment, Adler explains when artists need a booking agent. Artists have reached that point when they have a record, capture press attention, and need exposure.