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Grammy-Winning Producer Sergio George on Finding a Target Audience
Sergio George
Producer, pianist and record label head Sergio George has produced hits for many of the leading lights of salsa music, including Marc Anthony, Tito Puente, Celia Cruz, and La India. He is a co-founder of a SGZ, a Latin music record label now distributed through Los-Angeles based Spanish-language media conglomerate Univision. He is a native of East Harlem, New York. |
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Description: Producer Sergio George talks about how he decides what audiences to target when producing and marketing a project, what tools are most effective in breaking a song, and the ways in which Latin music audiences have evolved in recent years.
Shoot Date: Feb-06 |
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