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Getting Your Record in Stores as an Independent Artist
Mike King
Musician, educator, and consultant Mike King is a veteran of several prominent independent record labels and has over 10 years' marketing, project management, and artist development experience in the music industry. Mike is the managing editor and directs the marketing efforts for Artists House Music. He also authors and leads several online marketing and technology courses for CNET, and is a contributing writer for Making Music magazine. He currently lives in Cambridge, MA and serves as Marketing Communications Manager for Berkleemusic, the online extension school of Berklee College of Music.
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Description: Mike King, a veteran music marketing manager and managing editor of Artistshouse, discusses the steps you need to take in order to persuade music retailers to agree to stock your album, and how to cultivate relationships with key stores.
Shoot Date: October 2007 |
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